Bulletin part of rebranded RiverTown MultimediaMedia group's new name reflects industry changes.
By: Staff, South Washington County Bulletin
The South Washington County Bulletin and its sister news organizations are rebranding their division as RiverTown Multimedia.
Individual properties will continue to strengthen their hometown identities while the group’s new name emphasizes that together they are much more than simply 10 newspapers operating under the former RiverTown Newspaper Group identity.
“We’re rebranding as RiverTown Multimedia to reflect the changes of our industry,” Division Director/Publisher Steve Messick said.
Readers in both print and online will start noticing the RiverTown Multimedia logo as it takes effect June 6.
“We want to showcase how our digital products and services — including video, email marketing, mobile web, blogs and social media — can connect advertisers with our growing audience,” Messick said.
RiverTown Multimedia officials anticipate people will view more 25 million pages of locally produced content in 2012. The division had 2.27 million pageviews and 336,800 unique visitors in May alone.
The Bulletin’s website had 133,000 pageviews and 28,000 unique visitors last month.
In addition to the Bulletin, the RiverTown Multimedia group includes Woodbury Bulletin, Hastings Star Gazette, Farmington Independent, Rosemount Town Pages and Red Wing Republican Eagle in Minnesota and Hudson Star Observer, New Richmond News, River Falls Journal and Pierce County Herald (Ellsworth) in Wisconsin.
In addition, RiverTown Multimedia has the western Wisconsin news outlet www.rivertowns.net.
“We’re moving quickly toward completing the transformation into a 24/7 news organization where our readers connect with us electronically at work, at home and on the go via mobile devices,” Roger Sievers said. He leads the RiverTown Multimedia’s digital products.
“The south Washington County community for decades has relied upon the Bulletin for comprehensive local news and information, but we are more than a weekly print newspaper,” Bulletin Editor Scott Wente said.
Readers are increasingly turning to the Bulletin’s website for breaking news and multimedia features that they can access from home or work or on their mobile devices, Wente added.
The Bulletin is expanding the amount of online information it provides, but that will not come at the expense of the thorough local news, sports and feature coverage offered readers of our print edition.
“Our mission is the same, but we do have dynamic new tools helping us deliver the news our community wants,” Messick said.
RiverTown Multimedia team members have held free digital information seminars for local business groups and chambers of commerce this spring throughout our region, Messick said.
“We’ve learned so much and know we can help equip local businesses with skills for online marketing,” he said.
Rivertown Multimedia is a division of Forum Communications Co.